Zenza

Founding cohort · 2026

Operations infrastructure
for product businesses.
Owned by you.

One stack you own.

Self-hosted on a server you control — code, data, and all.

Replaces SaaS sprawl.

Eight subscriptions, three spreadsheets, a Zapier graveyard — gone.

AI that knows your numbers.

Talk to your data. Get answers from your real operation.

Live in six weeks.

For e-commerce, wholesale, and distribution operators.

What you can build with it

Build what your business needs.
Examples here. Templates included.

Every operation is different. The course ships working templates for the most common starting points — wired up, ready to adapt — and teaches the pattern for everything else. Below are real systems running at Springer Pets every day, dropped here as examples, not a fixed feature list. Pull what you need. Skip what you don't. Build what's missing.

01

Purchase & production planning.

Plan POs, production runs, and container shipments from one cockpit. Supplier lead times, demand forecasts, and cash constraints wired together.

Free up six-figure cash from over-ordered inventory. Never miss a stockout.

02

Inventory & multi-warehouse.

Real-time stock across warehouses, channels, and SKUs. Reorder triggers fire automatically when cover drops below threshold.

One source of truth across DTC, wholesale, and Amazon — never a 3-tab reconciliation again.

03

Accounting & reconciliation.

Reconcile every order, payment, refund, and fee against bank, Stripe, and platform statements. Journals push to QuickBooks automatically.

Close the month in hours, not days. Numbers your accountant trusts on the first pass.

04

Financial management & P&L.

True per-order profit after fees, ad spend, refunds, and shipping. Cash position, channel margin, and live P&L — not lagged a quarter.

See the financial truth in real time. Defend every number with the underlying data.

05

Wholesale workflows & EDI.

EDI integration, automatic PO parsing, credit checks, AR aging, intl + US wholesale flows. Label generation and shipment tracking built in.

Process 10× the wholesale volume without adding headcount.

06

Ad spend & profitability.

Meta + Google performance attributed at campaign and creative resolution. True ROAS after fulfillment, fees, refunds, and returns.

Kill unprofitable campaigns the day they break — not 30 days later.

07

Creative analysis.

Score and compare creatives by hook rate, click-to-purchase, and post-purchase margin. Find what works at the creative level, not the campaign level.

Compound what works. Cut what doesn't. Stop bleeding spend into dud creatives.

08

Counterfeit detection.

Continuous monitoring across Amazon, eBay, and other marketplaces. Flag counterfeit listings before they erode brand and margin.

Defend the brand at scale, without a $100K/yr brand-protection vendor.

09

CRM & sales pipeline.

Wholesale buyers, distributors, and key accounts — contacts, deals, email threads, and pipeline forecasts wired to your real revenue data.

A pipeline you own — without paying Salesforce per seat to track your own customers.

All of it adds up to one thing: your team operating with leverage. The same team running 2× the company. Tasks that took hours take minutes. Roles that needed two hires need one. Scale without the proportional headcount line.

Why trust us

Built by an operator running
the exact kind of business you do.

I'm Gabe Ficht. I run Springer Pets — a product company in the pet space. I built this stack to run our entire operation before I built it for anyone else. Today every part of the business flows through it.

  • Inventory planning across warehouses
  • Accounting & reconciliation
  • Wholesale orders & AR
  • Direct-to-consumer fulfillment
  • Ad spend across Meta & Google
  • Counterfeit detection across marketplaces

It's completely transformed how we operate. We're doubling revenue every year, and we've only hired one additional person to do it. Decisions that used to take a half-day take seconds. Process that used to slip doesn't anymore. The 11pm manual work is gone. The whole company is faster, leaner, and more disciplined — and we own every line of it.

This course is the playbook for what I learned building it — the leverage I wish someone had handed me three years ago, adapted for product-business operators who want the same.

What you'll have built

Four layers, built in order.
The operational stack your business runs on.

Each layer makes the next one possible. Self-hosted on infrastructure you control.

01

Data — all of it, in one place, synced continuously.

Connect Shopify, ShipStation, QuickBooks, Plaid, Meta Ads, Google Ads — every system that touches the business. Data flows in on the schedule you set, into a Postgres database you own. One source of truth replacing eight tabs, three spreadsheets, and the Zapier graveyard. Build the core primitives — a unified ledger, an inventory record, a customer 360 — that every layer above sits on.

Sync orders, fulfillment, ad spend, and returns every 15 minutes — and ping me if any connector breaks.
02

Reporting — clean numbers, finally one truth.

Reconciled, normalized, and visible. True per-order profit after fees, ad spend, refunds, and shipping. Inventory across warehouses. Cash position. Wholesale AR. Channel margins. The questions you couldn't answer last quarter — answered in seconds, sourced from numbers you can defend in front of your accountant.

Show me November SKU margin after Meta and Google ad spend, attributed at the campaign level.
03

Workflows — automate the manual work; stitch tools together.

The Tuesday-morning tasks, gone. Orders in Shopify trigger fulfillment in ShipStation, push journal entries to QuickBooks, fire reorder alerts when stock dips below threshold. Embed rules and approvals so nothing important slips. Cross-tool flows — order in one system, accounting in another, fulfillment in a third — finally one continuous flow.

When a wholesale PO over $5K hits the inbox, parse it, check credit, route to me for approval, then push to ShipStation when I sign off.
04

Intelligence — operate the business by talking to it.

A chat interface with read access to everything underneath — your data, your reports, your workflows. Ask in plain English; get answers from your real numbers. Have it draft cohorts, write SQL, propose decisions, kick off workflows. Or wire it into agents that watch the business 24/7 and surface what matters before you ask.

California customers with AOV up 30% in the last 90 days but no winback campaign — list them and draft an email.

How it changes the business

From renting your stack
to owning it.

The same operations, on infrastructure you control, with intelligence that knows your data. The cost line moves. The decision speed moves. The hours your team spends moving data between tools moves. Most of all: ownership moves — back to you.

Spend
$800–$2,000 / month in stacked SaaS subscriptions, with seat-based pricing and surprise renewals.
~$100 / month, forever. A $7 VPS, AI API usage, a domain. No per-seat tax.
Decision speed
Five tabs and a spreadsheet to answer one question about your own business.
Ask the system in plain English. Get the answer, sourced from your own data.
Operator hours
Half a person-day, every day, copy-pasting between platforms and reconciling reports.
Workflows run themselves. The team operates on real signal, not data-entry shifts.
Process discipline
Things slip. The promo email goes out without QA. The PO sits in the inbox three days. Reorders happen after the stockout.
Rules and approvals live in the system. Checks fire automatically. Nothing important falls through.
Team size
Hiring another ops person every time the business grows 30%.
A leaner team running dramatically more company — capability per person, not headcount.
Ownership
Software your business depends on — controlled by vendors who set the price, the roadmap, and the off-ramp.
Code on your VPS. Your data, your schema. Cancel anyone — the system you built doesn't go anywhere.
Compounding
Every year, more SaaS to bolt on. Every year, the duct-tape grows.
Every workflow strengthens the next. Operations that get smarter over time.

The shift

The industrial age multiplied physical labor.
The next era multiplies operational intelligence.

For decades, institutional capability was locked inside large organizations with full engineering teams and complex bespoke systems. Smaller teams stitched together SaaS — eight tabs, three spreadsheets, a Zapier graveyard — and called it operations.

Two things changed. Intelligence collapsed the build cost of internal software: what used to take a six-figure engineering hire and a quarter now takes days from a well-written spec. And the SaaS layer above ERP — the dashboards, the workflows, the coordination tier — is the most exposed. ERPs aren't going anywhere. The duct tape above them is.

Small teams can now operate with the leverage once reserved for the world's largest organizations. Not by hiring more, not by buying more software — but by owning the systems they run on.

How it works

Three views
of one idea.

Consciousness alone moves nothing. It needs a body. The product is the layer that turns operator intent into coordinated action — the same idea Archimedes named with a lever and Jobs named with a bicycle.

i.

Leverage

A small input, applied at the right point, produces disproportionate output. The experience of operating through the system: one decision moves many things.

ii.

Nervous system

The mechanism beneath the leverage. Signals from inventory, orders, ads, and the books wired into one body — so the organization has reflexes, not just dashboards.

iii.

Compounding

What accumulates over time. Every workflow you build, every decision encoded, every blueprint added — strengthens the next one. Operational memory that gets sharper with use.

What we believe

Amplifying human capability
through adaptive systems.

Four operating principles underneath everything we build. They're the reason the system looks the way it does — and the reason it feels different from the AI-agent products racing to commoditize themselves.

i.

Humans stay central.

AI should not replace human judgment. It should amplify it. Every system we build keeps the operator in the loop where it matters and out of the loop where it doesn't.

ii.

Organizations are limited by coordination, not ideas.

Most businesses don't fail from lack of strategy. They fail because knowledge, decisions, and execution are fragmented across tools that don't talk. Wire the body together; the rest takes care of itself.

iii.

The future belongs to high-leverage teams.

The best companies of this decade won't have the most employees. They'll have the highest capability per person — operators with force multipliers under them, not org charts above them.

iv.

Systems compound.

Every workflow, every decision encoded, every blueprint added strengthens the next one. Institutional memory for modern businesses — operational flywheels that keep accelerating after the cohort ends.

Who it's for

Operators building the layer
their company runs on.

The first cohort is built around e-commerce operators (5–50 person teams) who have outgrown spreadsheets-and-Zapier and are tired of paying rent on software their business depends on. The pattern generalizes — the cohort doesn't.

Built for

  • Operators running a real business with real numbers, ready to own the stack underneath it.
  • Founders comfortable using intelligence as a thinking partner, even if they don't write code.
  • Teams of 2–50 paying $500+/month in SaaS and feeling the squeeze.
  • Anyone with five hours a week for six weeks, building alongside the cohort.

Not yet

  • Pre-revenue founders still hunting product-market fit.
  • Teams looking for a done-for-you SaaS subscription.
  • Engineers shopping for a framework tutorial.
  • Anyone hoping a single AI button will run the business.

The offer

Founding Cohort № 1

Six weeks. A small group of operators. Live, with the build partner in the room. You leave with a system you own, hosted on a server that costs less than a single SaaS seat — and a community of operators building the same thing alongside you.

Build your operational nervous system — in six weeks, alongside other operators.

  • Six weekly live sessions with the founder, building your system as we go. Recorded.
  • 60+ implementation blueprints — plain-English specs the AI builds the modules from.
  • Pre-built connectors — Shopify, ShipStation, Meta Ads, Google Ads, QuickBooks, Plaid.
  • Private community — direct line to the founder, biweekly group calls after the cohort.
  • Lifetime access to materials, blueprint updates, and future cohorts.
Founding rate
$697 one-time
List price $997 · Limited to 10 founding members · Cohort starts TBD

30-day money-back guarantee. Sit through the first two weeks; full refund if it isn't what you expected.

Early access

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